Saturday, 7 December 2019

Show The Love Campaign - The Brands Making Pledges For The Planet

The Climate Coalition is an organisation which was founded in 2005 and represents over 130 organisations including the National Trust and the RSPB. Their positive climate action campaign Show The Love launched ten years later. On the 26th of July I attended the UK's largest ever lobby for the climate and nature, organised by The Climate Coalition. The Time Is Now lobby brought together over 12,000 people from across the UK to lobby their MP's into taking action on the climate crisis. 
The Show The Love Campaign is a positive campaign which encourages individuals and companies alike to make pledges on how they will reduce their Carbon Footprint in order to protect our planet for future generations. The scale of the Climate Crisis can often leave us feeling hopeless and out of control, perhaps feeling as if we don't have any power to change anything. The Show The Love campaign is about making positive and achievable changes within our lives and realising, that whilst our actions may seem small, they very quickly add up and have a big impact once adopted by a lot of people.
Maybe you will make a pledge to reduce your consumption of plastic, to use a re-usable water bottle, to make an effort to walk places rather than take out the car or buy your clothes second hand.

Choosing to support brands which are making a conscious effort to reduce their impact on the planet is another thing that you can do. In the words of sustainable fashion advocate Emma Watson,
"As consumers we have so much power to change the world by just being careful in what we buy"

I have contacted some of my favourite brands to find out what changes they plan to make throughout various areas of their company to reduce their carbon footprint.

"This Autumn we launched our crowdfunder to pre-order our latest collection. It is eco-friendly Tencel, and pre-orders mean zero waste! This is how we'll be cutting down our carbon footprint."



"It has always been a priority for Seeker x Retriever to reduce the Earth's carbon footprint. That's why we make our clothes in small batches (less than 20 pieces per item) and use a made to order basis to guarantee that we don't overstock or have any left over fabrics and items that will be wasted in landfill. Our soon to launch recycle program will also be making use of scrap fabrics that we have at the tailors."



"Our designers have worked closely with our factories this season to develop our new Eco Wash collection which uses up to 80% less water than traditional denim production, as well as using GOTS certified organic cotton...our new compostable bags are the perfect alternative to the standard courier bags."



"Currently Kind Socks uses organic cotton, which uses 46% less greenhouse gases than standard cotton...packaging has been the biggest challenge because, being a digital first business, the majority of our sales come from online. That is why we currently use a 100% Compostable Mailer by No Issue..."



5. ReJean 
"ReJean is a Unisex denim brand. We make generic workwear inspired garments using reclaimed fabrics. We consciously do not contribute to the production of new materials by only using reclaimed fabrics! The nature of our production process means that each garment is completely one of a kind. All we require is electricity to power our machinery. Our garments are made to last a lifetime. We also run mending workshops to give our customers the skillset to repair their clothes when necessary."



6. Roake
"From selecting materials that are manufactured with waste-reducing processes in mind, to using a bike and trailer for local deliveries, we're doing everything we can to keep our impact on the planet as low as possible. We work with factories that use tech to reduce waste, develop closed loop systems and create efficient manufacturing processes. We use natural materials to ensure that the post consumer impact is controlled, and explore circular options wherever possible. Our hairpins, for instance, are made from brass, which is a material that can be recycled repetitively, forever. Our orders are sent out in biodegradable packaging, such as potato starch mailers, and we never produce more materials than necessary."



7. Wild Fawn Jewellery 
"We make all of our jewellery here in London which means that there's no Carbon footprint from importing anything from overseas. We use recycled silver and gold here and continue the theme by having a highly organised recycling system here at the studio. Waste is inevitably created in any business but we do our absolute best to be as kind to the environment as possible from buying snacks from our local plastic-free shop to reusing any waste paper for our 'to-make' lists."

These great brands are doing their part and leading the way in providing sustainable alternatives.  Why not show the love this Christmas by supporting brands that are choosing to have a positive impact on our planet?

I would love to hear about your pledge, whether it is personal or for your brand - do get in touch! For other ways that you can get involved visit The Climate Coalition website.

                                   Beccy x

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