Sunday, 10 January 2021

6 Made-To-Order Fashion Brands To Follow In 2021

Is made-to-order the answer to many of the fashion industries problems? This made to demand method allows brands to deliver a more personalised service, to reduce waste and have greater creative freedom when producing ethical products. Brands don't have to be tied to contracts with factories and can instead focus on producing locally. With shopping habits increasingly moving online and more people looking to support smaller and more local brands, 2020 has truly been the year for made-to-order brands, but it is probably just the start...and a trend that looks set to increase in 2021. Here are just some of the brilliant made-to-order brands to discover this year...

1. Grey Milk

Born during lockdown, the bright brand Grey Milk was an uplifting social media presence at just the right time. It could be described as ethical fashion's answer to the fun, illustrative and playful style of brands such as Lazy Oaf and Monki. However, founder Gwen's design style is altogether unique and thoughtful. Her creations are designed to be comfortable but without losing their silhouette or style. The brand is size inclusive and described as 'a colourful playground welcoming anyone who likes to dress creatively'. The made-to-measure service comes at no extra cost and Gwen welcomes custom orders too! As someone who loves illustration I am a huge fan of their bold and quirky prints. Colourful one-piece outfits that you can throw on and feel good!

2. By Megan Crosby

With rainbow gingham and puffy sleeves, strawberry print fabrics with masks to match, By Megan Crosby is the stuff of dreams. Made-to-order by either Megan or her small team of seamstresses, each product is handmade using remnant sustainable and deadstock fabrics.  The sustainable clothes Megan found were predominantly neutral colours which inspired her 'to create the colourful, ethical label' she was 'desperately looking for'. 

3. Pixie & Bobs

Launched in 2019, Pixie & Bobs has taken on the elegant party area of the fashion industry currently still mainly dominated by very fast fashion and size exclusive brands. At Pixie & Bobs you find dresses that could equally be worn day to day with trainers, and heels at a wedding (with sparkly sleeves, perhaps a zoom wedding too?). Founder Annie asks that customers allow for approximately two weeks for their products to be made, which is impressive considering she creates all orders by hand. 

4. Northern Picnic

Like other made-to-order brands Northern Picnic release their collections in drops, and shun the rigid restrictions of 'seasonal' collections. When you think of picnics do you think of colourful checked gingham? Expect plenty of bright checks, zingy and fruity screen prints and accessories! Northern Picnic can also be found at A South London Makers Market.

5. ELB 

Creator Emma makes all of the lingerie for ELB by hand in Norfolk.  While retaining all the attention to detail you would expect with designer lingerie, ELB is brilliantly affordable and caters to a wide range of sizes. Although it perhaps isn't something on your mind at the moment, Emma also offers an Advent calendar each year which includes her lingerie set as well as other handmade goodies.

6.  OFF ON Clothing

OffOn was created by Paulious and Simona in 2012 and remains as a testament to their experiences as a family - one of their first products was an adaptation of the wedding dress that Simona created for herself. They use mainly cotton and linen to make jumpsuits and dresses with a timeless silhouette. The range of products is amazing and includes a kids and maternity range. Like me, you may also be pleased to know that lots of the products have pockets!

I love that approaches such as made-to-order are opening up ethical and slow fashion to more people by offering a wider range of styles. It is another step towards fashion which is more personal and inclusive. Have you ever chosen to shop from a made-to-order/measure brand? 

                                                                                                                 Beccy x 

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