Beccy Frost

Saturday, 20 July 2019

Interview With Designer Jogaile Zairyte About Her Award-winning Sustainable Collection, 'Makoto'


I came across Jogaile's collection 'Makoto' on Instagram, where it popped up in a photoshoot for Fashion Graduate Week's 'Talent of Tomorrow' campaign. 
Jogaile created these uniquely coloured fabrics for her collection with natural dyes, such as avocado stones and indigo. She used an efficient, zero-waste pattern cutting technique, which comprises of rectangular, square and triangle patterns, inspired by traditional Japanese kimonos and samurai armours. The collection is beautifully finished off with intricate Sashiko stitching, but also has a fun and playful side, with padded sections and plenty of embroidered texture. 

I love the positivity emitted from this collection, as well as the intricate hand processes which Jogaile has used to create the clothes, celebrating hand-crafted processes and slow fashion and thereby contrasting with the frenetic speed of fast fashion.

In April, Jogaile's collection won the Batsford Prize for Fashion 2019.


1. What is the creative process and inspiration behind your latest collection?

My collection, “Makoto”, was inspired by the Japanese samurai and their beliefs, and how they cherished nature and natural organic materials by utilising different handicraft techniques and natural hand-dyeing processes.



2. What is your favourite part of producing a collection?

Creating for me equates to happiness. I enjoy every part of making a collection, from the initial research to the final stitch. It is amazing how much you learn during each design process, and I love seeing how every collection ends up being so different from the one before. It really is an invaluable experience.





3. How and when did you become aware of the impacts of fast fashion on the planet?

Ever since I was a teenager, I have sought to combat the environmental problems that are plaguing the world. However, at that time, I didn’t know that the fashion industry is one of the biggest polluters in the world, although I have always preferred shopping in second hand shops or vintage shops because the clothes there are more unique and interesting. I found out the hard truth about the fashion industry during my first year at the University of Portsmouth when I was volunteering for a “Fashion Revolution” campaign. After watching the documentary 'The True Cost', my mind and approach to fashion drastically changed, and since then I have never looked back, I just keep on moving forward on the sustainable path, striving to make a difference in the industry and for our world.



4. Has your knowledge of how the fashion industry works changed the way you shop for clothes personally?

Yes, yes, yes!!! I don’t buy clothes from fast fashion companies anymore, I always look for small businesses that make sustainable clothing, or just make the clothes myself!! I also go to events such as clothes swaps, where I take my unwanted clothes and swap them for something new! Very exciting! Of course, I love mending my clothes or reconstructing them if I have a spare minute. Loving your clothes is important and we need to stop buying clothes that will be thrown away after one use, instead, we need to invest in quality and sustainable clothing which will last!

5. What do you aspire to do in the future?

I want to work in the sustainable fashion industry and to share all my knowledge with the people around me and inspire to do better, as every little step counts!


6. How have you designed your collection to be sustainable?

To make my collection, I used all natural and organic materials, I hand-dyed all of them using natural dyes such as avocado stones, turmeric, etc. I also incorporated a zero waste technique into my designs.  



7. How would you describe your collection in three words?

Colourful, unique, fun!

Thank you Jogaile!

You can keep up with Jogaile's projects and beautiful designs on her instagram @joza_eco

             Beccy x


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Tuesday, 9 July 2019

Why Sustainable Fashion Needn't Be Exclusive


Recently I have been thinking about how sustainability can sometimes appear to be something which is only accessible to a small number of people, and in some ways, many beautiful sustainable brands are out of reach to many of us.  Nevertheless,  I don't see sustainability as something which is exclusive.  In 2019, it is possible to list an increasing number of sustainable brands which are affordable, although perhaps not appealing to everyone's taste just yet.  So can we consider sustainable fashion accessible to everyone?

I originally came up with a list of the options I believe would result in our wardrobes having the lowest environmental impact:

1. wearing what you already own;
2. borrowing/swapping clothes;
3. buying second hand;
4. buying from brands which create their clothes sustainably.

However, I started to reconsider this list when I took into consideration the meaning of 'Sustainability'. Sustainability is about ensuring we don't use up resources. It's about consuming less and making things last so that they can be reused and not thrown away in the future.  Therefore, I would say that buying things which are quality, you actually love and you know you will continue to wear for a long time, should be on that list too.

Having a sustainable wardrobe isn’t just about where we shop, but how we consume and care for our clothes. On the whole, high street clothes are cheaper to make, cheaper to buy and don't last as long. But I can think of quite a few people who have bought something - jeans from Topshop for example - and they wear them all the time. Some people re-dye their clothes when they become faded and mend them when they tear to avoid them being thrown out.

A huge percentage of the environmental impact of our clothing actually comes from how we care for our clothes. The average household uses 9,100 litres of water per year to wash clothing. This is the equivalent to the recommended daily water intake for more than 4,500 people! There is also energy consumption in caring for our clothes, not to mention micro-plastic pollution. Imagine how much water could be saved if we wore something twice, or more, if it doesn't actually need a wash. 
These is definitely a sustainability issue that can be tackled by everyone.

Someone was telling me the other day about some clothes they where really excited to have bought. They told me where the clothes were from and instantly felt guilty. They said that they were sorry it wasn't an ethical brand. 
What I should have said is that, as much as it really does make a difference what brands you support, (and without using this as a reason to justify consumerism) it's about mindset and how you approach buying things that counts. It's also about buying things intending to make them last for a long time instead of knowing we will only wear it a few times and then abandon it. 

We need to know that we really love what we buy, enough to care about making it last.


Beccy x
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Wednesday, 3 July 2019

Interview with Nan, Co-founder of ethical brand Seeker x Retreiver


Seeker x Retriever is a beautiful protest against the exploitive and consumerist attitude of fast fashion, ethically making their clothes to last and be loved. All of their seasonless clothing is hand-crafted in Thailand, where all of the production processes are overseen by their artisans, starting with the hand-weaving and natural dyeing of their cloth. They use only natural dyes from seasonal plants that are native to the area. Their grey colour comes from the leaves of the local Takian tree while their mango colour comes from actual mango leaves!
I also love how their artisans are free to determine the price of their own creations.  

1. What inspired you to start Seeker x Retriever and what lead you to become so passionate about sustainable/ethical fashion?

Fashion has always been a personal passion of mine, even when I was working in media. We originally launched Seeker x Retriever as a vintage clothing store, but then I got the idea to create our own line using handwoven cotton when I travelled to the North of Thailand, where my mother is from. Around the same time I was getting frustrated about how fast trends are changing and wondered why it was so difficult to find classic pieces made ethically. So Seeker x Retriever as a brand was born.



2. What inspired your latest collection, Kakadu? 

The other half of Seeker x Retriever is from Australia and I've always been inspired by the colours of nature and outdoor living, so Kakadu National Park inspired the story behind this collection. We wanted to bring a sense of natural wonder and a care-free feel to the narrative of this collection.

                                         3. Who are the makers behind Seeker x Retriever? 

All of our products are collaborative efforts between us and local artisans. We aim to make Seeker x Retriever a love-story where handmade products are the main characters. Currently we're working with artisan groups in the North and North Eastern regions of Thailand. We only work with home tailors, based in Bangkok, who set their own working times and their own prices. We never do bulk-discounted products, which is what's popular here in South East Asia where brands order large quantities to make production cheaper.



Aunty Nid, who is 58, never thought that making clothes was for her until she was taught how to sew by a local tailor around where she lives in Bangkok.
She saw having her own business as a way to live a more balanced life by getting to work on her own schedule. She loves coconut ice-cream and when she’s not working, she enjoys watching her favourite shows on TV with her husband.
We work with Aunty Nid on a commission basis, where she gets to name her own price and time to make each item. There is never a “bulk production discount” when it comes to her wage. Thank you again Aunty Nid for sharing your skills and growing with us.

4. You describe your clothes as ‘seasonless’ and ‘classic’. How can fashion adapt to become an industry which places value on versatility and longevity instead of trends?

Having previously working in fashion media, I think the industry should take greater responsibility to promote sustainability because these publications are often the starting point when people want to buy something. We need more honest media who promote smaller brands instead of just taking money from the big guns. Instead of writing about "what's new to buy," they should focus more on the stories of the makers.




      5. How have the clothes at Seeker x Retriever been designed and produced in a sustainable way? 

Our pieces are only made with handwoven cotton by artisans. We produce items in small quantities (30 meters = around 8 pieces) to guarantee that there will be no waste. We also use a lot of seasonal dye materials so certain colours are not available at a certain time of the year. 
This year, we will be introducing our recycling initiative where if a customer has worn a certain piece of ours for a certain period of time, they can return it in exchange for discounts on other products. We will then recycle their pre-loved items into one-of-a-kind pieces, whether fashion or homeware.

You can learn more about our process here: https://www.seekerxretriever.com/blogs/seekers-journal/inside-seeker-x-retrievers-production-process



6. Why is it important to know who the people who make our clothes are?

Every product carries a story of its makers. It's important to have this mindset and people need to practise consuming consciously because clothing isn't supposed to be this cheap. It's hard to look past the flashy and beautiful clothes in store and imagine that the person who made this has earned less than 5% of what it's sold for. 

                               7. How would you describe Seeker x Retriever in three words? 


                                                                   Honest, conscious and creative.


Thank you Nan! I love that you emphasise the importance of having an understanding of who makes our clothes and what goes in to making one garment. I definitely feel like this makes me more aware of the value of my clothes, and the lives of the people who make them.


  Beccy x

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Friday, 28 June 2019

Greenwashing - 5 Ways You Might Be Deceived Into Thinking a Brand is Ethical or Sustainable

Fast fashion brands are increasingly engaging in marketing campaigns designed to make them appear wholesome or ethical to the consumer - thereby discouraging us from questioning their practices. It frustrates me when brands try to hide their questionable production methods behind a gloss of advertising which entice well-intentioned customers.

'Greenwashing' is a term which has been used since the 1980's but I'm seeing it more and more from high street retailers as they try to appeal to the growing demand for ethical and sustainable clothes, whilst keeping up their profits. Some brands do not want to miss out but neither do they want to change radically - not yet anyway. Greenwashing is a cheaper way to convince customers that they care and are doing something.

I have fallen for many of these ploys before, so I hope these points remind you to check a brand out before presuming it is ethical and sustainable...


1.  'Feminist' t-shirt slogans are not proof that the brand exercises gender equality

There have been a myriad of news stories in the last few months, about brands selling t-shirts with feminist slogans emblazoned across the front, whilst paying their workers a pittance.

In 2017/18 I remember that pretty much every high-street shop had a version of the Dior 'We should all be feminists' t-shirt. There were five major brands, all of whom were found to be using sweatshops and/or child labour. All brands that used the feminist message to empower their shoppers, but not their workers.

I recently read an article claiming that the iconic 'This Is What A Feminist Looks Like' campaign t-shirts, designed by Elle magazine and sold by Whistles (with the proceedings going to the Fawcett Society) were made in a Mauritian sweatshop, by women being paid 62p per hour
. Whistles have since stated that they have extensive evidence that the factory wasn't in fact a sweatshop. They released that workers where in fact payed above the government-mandated minimum wage. I still feel uneasy that the workers were payed under a pound per hour to produce £45 t-shirts. 


2. Charity campaigns don't always mean that a brand pays their workers well

One case was where Comic Relief's  '#wannabeaspicegirl' t-shirts (sold to raise money for their 'Gender Justice' campaign) were discovered to have been made in a factory that paid its predominantly female workforce the equivalent to 35p per hour, whilst they were also subjected to verbal abuse. It's a particularly sad irony considering the campaign was focused around 'Girl Power'.


3. A brand's 'conscious' collection isn't proof of eco-friendly practices throughout their supply chain

Fast Fashion retailers such as Zara and H&M have recently introduced their own sustainable collections. Zara for example has brought out "Join Life," a collection of clothing that is "made with materials, such as organic cotton, recycled wool, and Tencel, which reduce our environmental impact." I first want to say that this is a step in the right direction and I would always recommend that we should chose from their 'eco' collections over the rest of their stock. Hopefully the popularity of these collections over their other collections will be an insensitive for things to change throughout the whole business. 

However, these brands are amongst those who have been called out for Greenwashing. Their environmental collections account for only a tiny percentage of their overall products, and whilst these 'conscious' collections are placed at the front of the store for us all to see, millions of clothes are still being churned out at the same rate. 
Clothing made using harmful practices and materials, made by people being payed far below the living wage.

The Green Hub run by sustainability activist Kira Simpson, recently challenged Boohoo's recycled range in an instagram post, questioning "will your recycled range be made under fair and safe working conditions? How's the quality of your fabric, will it last beyond a dozen washes? What about microfibre shedding? What do you plan to do with all the unsold stock?...Start by fixing your supply chains. Make better quality clothing...". 

Despite recently introduced a recycling scheme, H&M, as a fast fashion brand, actively encourage the constant rapid consumption of cheap clothes. Isn't placing recycling bins at the end of aisles distracting from the real issue of overproduction?
On www.wellmadeclothes.com it says, "fast fashion business models are inherently unsustainable and increasing recycling efforts doesn’t simply undo the damage caused by creating too many garments in the first place". Or as Greenpeace have posted on social media 'If your bathtub was overflowing, you wouldn't immediately reach for a mop — you'd first turn off the tap'.

Can a business with a Fast Fashion model ever truly be sustainable? Let me know what you think!



4. Brands with minimalistic, natural photoshoots aren't always eco friendly

Take Primark for example. I walk past a Primark shop everyday and the photos in the windows are extremely similar to lookbooks of sustainable brands that I know. Beautiful clean beaches, natural light and plants. I guess what's wrong with all that? They are beautiful photoshoots after all. 
Or is it a marketing ploy? It's like when on food packaging we see the words 'natural' and 'fresh' , perhaps with a leafy background - we associate it with being good for us and the environment. It distracts us from the ingredients list on the back which reveal that only a small % of the ingredients are actually natural. Ingredients can be 'fresh' and still grown using harsh chemicals.

Whether intentional or not on Primark's part, it is clever marketing to encourage us to subconsciously associate it with sustainablity which we all need to watch out for.

This can also be seen in H&M's 'Conscious Collection' campaign where the brands has, in the last few days, been called out by the The Norwegian Consumer Authority (CA). H&M's "portrayal of its collection’s sustainability credentials breaches Norwegian marketing laws and alleges that the brand uses symbols, statements and colour to mislead buyers." Have a look at the articles here and here on this news.

5. Clothes always aren't more likely to be ethical or sustainable if they are expensive

I thought this for a while. If a dress is £200 rather than £20 then surely the workers must be getting a bigger slice of the profits? But this isn't always the case. Brands such as Christian Dior, Dolce & Gabbana and Chanel actually are among some of the least transparent when it comes to revealing information about how workers in their supply chain are treated. According to Fashion Revolution's Fashion Transparency Index, brands such as Gucci and Burberry are 'making some notable efforts on social and environmental issues, but could be doing much more'. 
Chanel and Prada followed further behind providing 'Little to no evidence that the company has more than a Code of Conduct in place. The company is making little effort towards being transparent about their supply chain practices.
Despite not mass producing their clothes on the same scale as high street retailers, these brands still have issues with sustainablility and need the same scrutiny that high street brands receive.
I mentioned Zara and H&M earlier. Being the largest of high street brands they probably receive the most scrutiny, which is probably why they have been making more efforts than some smaller shops to show their sustainable efforts. High end brands need this kind of pressure from consumers too.

I really recommend using the 'Good On You' app. It's a really quick and easy way to check the environmental, ethical and 'animal' standards of your favourite brands and discover new sustainable alternatives. The information is collected independently of the brands so it cuts through any deceptive advertising to tell you the truth. I hope that this helps.

                                                                                                    Beccy x


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Sunday, 23 June 2019

Interview With Jade, Founder Of Sustainable Menswear Brand, Rozenbroek


Whilst high street brands are only just beginning to think about incorporating more sustainable fabrics into their collections, Rozenbroek is a brand which is miles ahead, carefully considering it's environmental impact throughout every stage of production, right down to producing the clothes in a solar powered factory in East Yorkshire.
Rozenbroek sells classic and quality wardrobe staples, designed for longevity and even with their end use in mind. The clothes are made to order so that waste can be minimised, and are crafted from organic, vegan and sustainable fabrics by a small team of fairly paid workers.
Rozenbroek are rated 'Great' for Labour, Environment and Animal on the Good On You app (highly recommended).
I tend to see more sustainable clothing shops for women (for obvious reasons), so it's exciting to see sustainability in menswear too - although, to be honest, I could see myself in one of Rozenbroek's Denim Chore Jackets!


1. What inspired you to start Rozenbroek, and what lead you to become so passionate about sustainable fashion?

I had been working in the luxury sector as a menswear designer for a number of years and was aggrieved by the amount of waste that was being created and the lack of compassion towards animals. As a vegan I started to challenge alternatives yet seemed to be getting nowhere. On top of this I started to become more aware of how the garments I was designing were being made and realised that the washes and finishes were pretty terrible and the deeper I looked, the more harmful I found the whole supply chain. 

When I left my last job I was determined to find solutions and that is how Rozenbroek was born! We started by looking first into the fabrics, then the production, then the energy behind the manufacturing and moved on to packaging, certifications and the humans behind the clothing which is also why we set up our own factory to produce low impact clothing by fair paid workers.


Denim Chore jacket 'old white'


2. Who makes the clothes for Rozenbroek?

We have set up our own solar powered factory in East Yorkshire and all of our clothing is made by me (Jade), and our wonderful Atelier ladies- Katerina and Inga. Every piece of clothing that we produce is traceable back to the mill that produced the fabric and we know who cut the cloth, who sewed the garment together and who packaged and shipped the item to the customer.


3. ‘Organic’ and ‘Vegan’ are often words associated more with food than fashion. How have you made Rozenbroek vegan and why is it so important?

I have been a vegan for nearly 7 years so it is just second nature to me! I don't wear leather, fur or wool and so do not utilise these materials within the Rozenbroek product range. Also, a lot of times buttons are made from either bone, milk or plastic so again it was just a case of using common sense and looking into other more eco and animal friendly alternatives.




4. Your designs are very classic and I can picture them forming a versatile capsule wardrobe.   How can fashion adapt to become an industry which doesn’t encourage us to constantly update our wardrobes?     

When Rozenbroek first formed, it actually offered high end seasonal clothing that showed at Paris fashion week.  However, after two seasons I reflected that this was not necessarily promoting the most sustainable way to shop and that actually many people want to test the water by slowly changing to familiar ethical products which at the time were not readily available. Following this we created the 'wardrobe essentials' which we offer today. These pieces are every day items that are modern and fashion forward yet are also sustainable in material and manufacture. Because of this they promote longevity, are seasonless and built to last.

5. What is your favourite part about running a brand? 

I love the people! I am so lucky to be able to introduce the brand myself and see the excitement about what we are doing resonate with people every day.



6. How would you describe Rozenbroek in three words?

Modern. Fair. Affordable.

7. What are your hopes and plans for the future of Rozenbroek?

To keep educating! We have grown quite rapidly over the past year and along with that we have been able to really help people understand why to choose ethical clothing. Through collaborations, events, sales information and brand awareness we have tried to gently spread the reason we have chosen to be sustainable and why others can too, from workers rights, using non-toxic fabrics and even to how to reduce carbon emissions by washing the garment once purchased. 

It is very exciting to think what we can do with another year and more story telling!


Thank you Jade - I would love to see more factories and shops powered by solar energy! 
You can shop Rozenbroek here or give their London shop a visit. 

Beccy x
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Wednesday, 24 April 2019

Interview With Zoe Partridge, Founder Of Wear The Walk


Wear The Walk (WTW - a brilliant antidote to the world of fast fashion - is a clothing rental service which provides luxury clothes, from sustainable brands, at an affordable price.  WTW also provides three types of monthly subscription membership, from 'Savvy' to 'Ultimate' revolving wardrobe. Each month you can select a number of designer clothes which you can keep or exchange at anytime. This gives you the flexibility and freedom to try out new clothes without harming the environment or having your wardrobe packed with clothes that you never wear. 

Fashion Revolution revealed that the average British woman hoards £285 of clothes they will never wear - the equivalent to 22 outfits in each wardrobe - £30 billion of unworn clothes! 
The average person also buys 60% more items of clothing, and keeps them for about half as long as they did 15 years ago. With WTW you can reduce your impact on the environment whist having more fun with your wardrobe. 

You can also enjoy a 10% discount when you use the discount code REBECCA10


1. How did you come up with the concept for WTW and what inspired you to start the business?  

It wasn’t necessarily a singular lightbulb moment, although a lot of founders claim it is!  At a personal level, I was the ultimate fast fashion perpetrator, updating my wardrobe weekly and feeling the shame of wearing things once. I had an appetite for luxury and high quality, but knew how inaccessible these items were from my previous experience working at Mulberry. Thus, the non-ownership model really resonated with me my lifestyle. This idea of guilt free wearing, and wearing a £2000 dress for £100 - was a no brainer! It was a sentiment of, why wouldn’t I strive to feel great in what I wear all the time, and why should great fashion be so inaccessible. I wanted to democratise this and fundamentally provide access. However, after starting the company, it really became clear that the higher purpose was not just access to clothes we want, but creating a positive impact on the world and decreasing wastage within the fashion industry.

But I would never have been able to pursue it had there not been a perfect storm of events:  my last company had just been sold, Rent the Runway (the US version of Wear the Walk) had just raised a significant amount of money, and the sustainable fashion movement was gaining serious traction. When starting a business, timing is everything and I feel very lucky to have been able start a company with this niche at the right time. 


2. You stock some brilliant new sustainable designers. How do you discover these brands and select what you stock?

For us it’s about listening to our customers and being adaptable to their needs, a lot of our brands are sustainable and focus heavily on great craftsmanship and quality. These brands are totally in line with our values and our customers so we base our selection on the brands that offer something totally unique to what you find on the high street. We find them everywhere! Instagram and London Fashion week are great.

STARSICA
Lilac Print Frill Trousers and Blouse


CLEO DE LAET
Light Blue Draped Dress



3. What is your advice for anyone who wants to begin to develop their own capsule wardrobe?

Invest in style not trends. I build my capsule wardrobe around everyday pieces that I feel good in, either because they’re great quality, or because they’re timeless. A good pair of jeans and a great cashmere jumper can live forever. For anything I need, it can be rented. I’d never tell anyone to not buy anything, its about investing in pieces that you can get lots of wear out of. 


"Netflix for your wardrobe"

- Tasmin Blanchett, The Guardian


4. What is your favourite part of working at ‘Wear The Walk’?

I love my team, and I love the energy that they bring. It’s a very exciting space and we’re all driving towards something bigger than just a brand, there is a sentiment of changing the world with this new model and I feel very lucky to be surrounded by a great group of women that believe in that.  

HANNAH BRABON
Light Denim Skirt


5. How do you think social media has changed the way that we shop?

Social media is the biggest driver of creating micro trends, and it has put demands on consumers to change their outfit weekly. We’ve become increasingly image centric, but it’s important that I highlight this isn’t a bad thing or something that we need to be ashamed of, it’s just meant that we turn to fast fashion more often than not to fulfil our styling and wardrobe needs. Hopefully, renting provides the sustainable way to meet this consumer shit and demand. 

MOIXA
Plunge Neck Ball Gown


6. What is your favourite garment that you have in your wardrobe? 

That I own… It would have to be my 2nd Day trench- anyone that knows me will affirm that I’m never seen without it! 2nd Day is a Danish/Scandinavian progressive women's label and I love their quality and fit. 

My spring rental staples from wear the walk are…





STARSICA
Green Patterned Dress


BAUE
Sofija Dress In Pink



Look out for a post about my experience trialling a rented wardrobe from Wear The Walk. 
Don't forget that you can get a 10% discount today by using the code REBECCA10.
Thank you Zoe, I think this really could be the future of fashion.

                                                                                 Beccy x

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Monday, 18 February 2019

Interview With Stephen Steele, Founder Of Organic Brand Kind Socks


When working towards an ethical and sustainable wardrobe, it's easy to forget to make sustainable choices regarding the smallest parts of our wardrobe such as socks, but the effects of picking organic or non-organic socks has the same impact on the environment as any other piece of clothing. 
Kind Socks is a new brand based in Sweden, launched this February, producing fun, colourful and organic socks. When my Kind Socks arrived in the post I was pleasantly surprised with how soft and comfy they were compared to other socks I own. 
Most organic socks I see in shops compromise on design, but the Kind Socks' designs have pops of colour and cute patterns (the Bumble Bee socks are a personal favourite). I spoke to the founder and designer Stephen Steele, about how what you wear affects your mood and the planet.


1. Who makes and designs the socks for Kind Socks?

It's mainly me who designs the socks. However I do love working and collaborating with other people and artists. I would love to collaborate with Lucy and Yak - they are such a fun brand. But our first collection had 3 of our socks designed by a designer in Berlin called Queenbe. After I've designed the socks they are manufactured by a GOTs (Global Organic Textiles Standard) manufacturer in New Delhi, India.


2. You say on your website that your idea of creating a sock brand stayed for a while in the 'idea stage'. What made you finally make the move and start the brand?

I think it was a mixture of things including the fact that I could only find boring organic cotton, bamboo or hemp socks. Also I was in between projects at that time and I wanted something to fix my personality. With a background in digital communication, I knew that to develop some would meet a need in the market currently. I also wanted to make a difference in the world but never realised we could possibly do it through fashion.

3. Why was it so important to you that the socks should be organic?

I think it's important that we all take responsibility for how we use the resources on our planet and be as kind as possible. Depleting the earth's natural resources isn't beneficial to supporting long term ecological balance. Currently, Kind Socks uses organic cotton which is fairtrade and GOTs.


 


5. Kind Socks is very much a brand with a focus on positivity as well as sustainability. Do you think what you wear can effect your mood?

Definitely, I believe strongly that bright colours can lift your mood. It's like your mood lifts as soon as you see the sun and it's the same for bright colours to me. It's also a great way to show off your personality. In addition I read a study on psychology behind the relationship between clothing and impressions; it found that it only takes three seconds of scanning someone's clothing to create an assessment of that person. What usually stands out most is the brightest and most unique features and often colours are what catch our eye at first glance. Bright colours, like the colour orange, are considered energetic colours. So it's no wonder when you wear, or see someone else wearing colourful socks with funky patterns, your first impression is, "I want to get to know you!"

6. Which is your favourite pair of socks from your collection?

To be honest they're all my favourites as they all tell a story to me.


7. What inspires your designs?

My life inspires my designs, for example, the watermelon socks idea came from seeing my friend's young daughter enjoy her first watermelon. Each design tells a story to me from a conversation with someone. Or even just being on the underground will provide me with inspiration for design.

8. What do you hope for the future of ethical/sustainable fashion and your brand?

My hope is that ethical/sustainable fashion becomes the norm and it has a focus not just on the brand but also the consumer. Kind Socks is currently looking at how it can be more conscious about the natural resources it uses. For example, we are exploring the idea of 100% compostable packaging for deliveries. So being a small business I believe we have the ability to make these options and quickly.






Thank you Stephen for answering my questions! I love your socks, and your aim to produce 100% compostible packaging.

Check out Kind Socks' Spring/Summer colourful collection of organic socks!

                                                                                Beccy x
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